Post by account_disabled on Jan 23, 2024 23:35:05 GMT -5
If you are in any way involved in the field of web analytics, then you have probably already heard about Google Analytics App+Web. This is a “new” analytics that is currently in beta, but which is already used by many companies. This includes clients of Maxim Gapchuk , an independent web analyst and author of the Analytics Tips blog . As you may have guessed from the topic of the article, today he will talk about the advantages of App+Web and why you need to implement this analytics now. Reading time: 14 minutes New and more relevant data collection Possibility to accumulate historical data Working with raw data in BigQuery A variety of auto-events that are tracked in App+Web by default New features in the interface Instead of a conclusion I will immediately answer the question that interests many people the most.
Yes, it's Fax Lists free. At least for now. At the end of the article I will tell you about the cost in more detail. Go. The very first and most important thing, as the name of the App+Web tool suggests, is analytics, which allows you to combine data from the website and mobile application in one place. Besides this, it has many other advantages. It is about them that we will talk further. New and more relevant data collection Nowadays, most businesses operate in a world where a user can visit a website multiple times before making a purchase. And what is the main entity in Google Analytics? These are sessions. And even if you remember that there is a “user” indicator, believe me, this indicator is more for show than it is of real benefit . And everything basic in Google Analytics works on a session basis.
Google Analytics App+Web Google Analytics App+Web Of course, this approach is outdated, and Google understands this very well. Therefore, in Google Analytics App+Web the main focus is on the user and his actions. And the main entities are User and Event. One more point about users. How many of you are using the User ID view? For those who don’t know, this is a view in which users are identified not based on the Google Analytics Client ID, but based on the User ID from your CRM/site admin panel. The idea is, of course, great, but the implementation leaves much to be desired. In current realities, only those data whose requests indicate User ID are included in this view, and the rest are filtered out.
Yes, it's Fax Lists free. At least for now. At the end of the article I will tell you about the cost in more detail. Go. The very first and most important thing, as the name of the App+Web tool suggests, is analytics, which allows you to combine data from the website and mobile application in one place. Besides this, it has many other advantages. It is about them that we will talk further. New and more relevant data collection Nowadays, most businesses operate in a world where a user can visit a website multiple times before making a purchase. And what is the main entity in Google Analytics? These are sessions. And even if you remember that there is a “user” indicator, believe me, this indicator is more for show than it is of real benefit . And everything basic in Google Analytics works on a session basis.
Google Analytics App+Web Google Analytics App+Web Of course, this approach is outdated, and Google understands this very well. Therefore, in Google Analytics App+Web the main focus is on the user and his actions. And the main entities are User and Event. One more point about users. How many of you are using the User ID view? For those who don’t know, this is a view in which users are identified not based on the Google Analytics Client ID, but based on the User ID from your CRM/site admin panel. The idea is, of course, great, but the implementation leaves much to be desired. In current realities, only those data whose requests indicate User ID are included in this view, and the rest are filtered out.