Post by account_disabled on Dec 24, 2023 4:11:37 GMT -5
With its acclaimed “This Girl Can” campaign, Sport England has been firmly combating for years the insidious prevalence of women with bodies that are as slender as they are unrealistic in images that promote physical exercise among women. For this reason, in the new chapter of «This Girl Can2 Sport England has decided to go one step further and illuminate a very special image bank that portrays women of all ages, shapes and sizes doing sports. The image bank created by Sport England is free to use and includes more than 400 snapshots of women practicing physical exercise and simultaneously demolishing harmful clichés. According to a study undertaken by Sport England, images of women with stylized and toned bodies have a negative effect on 63% of women.
For this reason, "This Girl Can" has decided on this occasion to bring down the clearly excessive prominence of white, thin and toned women in images of women practicing sports that regularly make their Phone Number List way into the media and advertising. Towards a more diverse and inclusive portrait of physical exercise images The preponderance of athletic women in unrealistic poses in these types of images has been corroborated by research undertaken with the help of Google Images. Less than a third of the top 100 results returned by this search engine show black, Asian and other ethnic minority women doing sports. 85% of the images put in the spotlight slender and toned women whose size does not seem to go beyond 38. In fact, on Google Images only 5% of photographs of women exercising show women whose size exceeds 46. And not only that.
65% of the images give the spotlight to women under 35 years old and only 15% choose women over 50 years old as protagonists. Furthermore, only 2% of the images of women exercising show the protagonists sweaty , with their faces red from the effort or struggling to catch their breath. The fact that these types of images are so deficient from the point of diversity and inclusion makes it even more difficult for some women when it comes to embracing physical exercise. The “This Girl Can” image bank flies the flag of diversity and inclusion and is available to registered journalists and bloggers, UK-based media and the marketing and advertising industry. «We know that there are barriers and fears of being judged that prevent many women from exercising . That is why we call for a change that can ultimately be hindered by the unrealistic images that women are often confronted with in the media and in advertising," explains Kate Dale, campaign lead of "This Girl Can."
For this reason, "This Girl Can" has decided on this occasion to bring down the clearly excessive prominence of white, thin and toned women in images of women practicing sports that regularly make their Phone Number List way into the media and advertising. Towards a more diverse and inclusive portrait of physical exercise images The preponderance of athletic women in unrealistic poses in these types of images has been corroborated by research undertaken with the help of Google Images. Less than a third of the top 100 results returned by this search engine show black, Asian and other ethnic minority women doing sports. 85% of the images put in the spotlight slender and toned women whose size does not seem to go beyond 38. In fact, on Google Images only 5% of photographs of women exercising show women whose size exceeds 46. And not only that.
65% of the images give the spotlight to women under 35 years old and only 15% choose women over 50 years old as protagonists. Furthermore, only 2% of the images of women exercising show the protagonists sweaty , with their faces red from the effort or struggling to catch their breath. The fact that these types of images are so deficient from the point of diversity and inclusion makes it even more difficult for some women when it comes to embracing physical exercise. The “This Girl Can” image bank flies the flag of diversity and inclusion and is available to registered journalists and bloggers, UK-based media and the marketing and advertising industry. «We know that there are barriers and fears of being judged that prevent many women from exercising . That is why we call for a change that can ultimately be hindered by the unrealistic images that women are often confronted with in the media and in advertising," explains Kate Dale, campaign lead of "This Girl Can."