Post by prioty237 on Feb 27, 2024 23:14:51 GMT -5
If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for. You probably suffered from one of two things: A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high. A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting. You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns. The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion.
Subjects for discussion include landing pages, copywriting, conversion Namibia Phone Number optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is John Hossack John HossackJohn Hossack is the CEO of VKI Studios, a Vancouver based performance optimization firm, as well as the President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader. Read John’s full bio at the end of the interview For today’s interview I asked John about how to get started with PPC, managing your campaigns and how landing pages and PPC should be used together to increase conversions. 1. Avoiding the newbie PPC blues. A lot of people get started with PPC by cashing in an AdWords freebie voucher and quickly blow through their $100 really quickly and aren’t able to learn how to be successful.
Oli: What is the best way to get started with PPC to avoid the disappointment of this typical scenario? John: People frequently jump into PPC with their mind focused on a large volume of keywords, not on their financial limits. It’s a good idea to start small, with limited number of targeted keywords, and use this to test your traffic, budget, conversion rate, etc. Do some keyword research and select only relevant keywords, then group them into focused/targeted ad groups. Try to include both types of keywords – head and long tail as well as branded and non-branded keywords to see how they perform. It’s also important to use landing pages. Don’t drive traffic to the homepage or generic/irrelevant internal pages. Oli: You mention long tail terms. Is it possible to leverage long tail strategies to minimize your cost-per-click, so that beginners can run their campaigns with a lower budget and lower risk? John: A large budget isn’t necessary, but it helps.
Subjects for discussion include landing pages, copywriting, conversion Namibia Phone Number optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is John Hossack John HossackJohn Hossack is the CEO of VKI Studios, a Vancouver based performance optimization firm, as well as the President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader. Read John’s full bio at the end of the interview For today’s interview I asked John about how to get started with PPC, managing your campaigns and how landing pages and PPC should be used together to increase conversions. 1. Avoiding the newbie PPC blues. A lot of people get started with PPC by cashing in an AdWords freebie voucher and quickly blow through their $100 really quickly and aren’t able to learn how to be successful.
Oli: What is the best way to get started with PPC to avoid the disappointment of this typical scenario? John: People frequently jump into PPC with their mind focused on a large volume of keywords, not on their financial limits. It’s a good idea to start small, with limited number of targeted keywords, and use this to test your traffic, budget, conversion rate, etc. Do some keyword research and select only relevant keywords, then group them into focused/targeted ad groups. Try to include both types of keywords – head and long tail as well as branded and non-branded keywords to see how they perform. It’s also important to use landing pages. Don’t drive traffic to the homepage or generic/irrelevant internal pages. Oli: You mention long tail terms. Is it possible to leverage long tail strategies to minimize your cost-per-click, so that beginners can run their campaigns with a lower budget and lower risk? John: A large budget isn’t necessary, but it helps.