Post by account_disabled on Mar 5, 2024 22:38:48 GMT -5
inform, educate, then sell - The first rule of communication on the Web CLICK TO TWEET #3. Irrelevant and non-essential content What question are your readers asking? What do they want to know at this very moment? And are you able to offer them exactly the answer they are looking for? Generally speaking, content is relevant when: starts from the analysis of readers and the construction of Buyer Personas , i.e. the ideal readers of your blog; identifies the specific needs of readers; manages to provide the right answers in the post by producing pertinent and relevant content. #4. Content that doesn't explore the topic You blogger, you webwriter, must offer in-depth, timely and detailed content , capable of responding comprehensively and comprehensively, of offering different perspectives, different solutions and points of view.
Research, study, investigate, inform yourself and then write. And Brazil Phone Number remember to use J. Nielsen's Inverted Pyramid model , according to which when you write content for the Web you must start from the most immediate and important general consideration and gradually enrich it with useful and relevant details and related information. Content Marketing - Nielsen's Inverted Pyramid #5. Content devoid of personality On the Web we now find everything, of everything, always. What is it, then, that makes one content more convincing than another? The blogger , his identity , his personality, his skills , his authority, the desire to get involved, to have his say and to take risks.
And again, the ability to tell his experience, to empathize with his readers, to differentiate himself and make himself distinguishable with his writing style . What makes one piece of web content more compelling than another? The blogger. CLICK TO TWEET #6. Content that does not speak the language of the interlocutor Have you identified your interlocutor and his characteristics? Do you understand how he communicates? Well, now you have to adapt to his language . Always remember that communication on the Web is one-to-one, without barriers, it is immediate and without obstacles and such are also the useless stylistic embellishments , technicalities and foreignisms when they do not serve to express a concept more clearly.
Research, study, investigate, inform yourself and then write. And Brazil Phone Number remember to use J. Nielsen's Inverted Pyramid model , according to which when you write content for the Web you must start from the most immediate and important general consideration and gradually enrich it with useful and relevant details and related information. Content Marketing - Nielsen's Inverted Pyramid #5. Content devoid of personality On the Web we now find everything, of everything, always. What is it, then, that makes one content more convincing than another? The blogger , his identity , his personality, his skills , his authority, the desire to get involved, to have his say and to take risks.
And again, the ability to tell his experience, to empathize with his readers, to differentiate himself and make himself distinguishable with his writing style . What makes one piece of web content more compelling than another? The blogger. CLICK TO TWEET #6. Content that does not speak the language of the interlocutor Have you identified your interlocutor and his characteristics? Do you understand how he communicates? Well, now you have to adapt to his language . Always remember that communication on the Web is one-to-one, without barriers, it is immediate and without obstacles and such are also the useless stylistic embellishments , technicalities and foreignisms when they do not serve to express a concept more clearly.